Strengths on Growth Axis (analyst quotes from the report):

• “Bright Pattern has experienced impressive sales performance, above market average.”
• “Bright Pattern is one of the highest R&D-spending companies in terms of budget composition (%).”
• “Bright Pattern has developed cutting-edge AI capabilities and is one of the first cloud-agnostic platforms in the market.”
• “Bright Pattern’s technology-based approach has powered its growth to become one of the most trusted vendors in Europe.”
• “It offers a complete omnichannel solution, which includes a variety of digital channels.”
• “Open to all key technologies (e.g., CRM, WFO, AI) so that customers can select from best-of-breed solutions.”

Strengths on Innovation Axis (analyst quotes from the report):

• “Bright Pattern has adopted a mobile-first strategy and integrated mobile messaging with apps such as WhatsApp and Facebook.”
• “The platform is differentiated by the ease of use and quick set up time. With a go-live set-up period of 1.6 months (on average), Bright Pattern’s speed of implementation is nearly half the average onboarding time for the CCaaS industry.”